Abarth Cars

The passion that drove motor racing legend Carlo Abarth lives on in the ultra-stylish, much sought-after vehicles named after him, under his famous scorpion badge. Such definitive Italian engineering and attention to detail deserve marketing delivered with equal flair and individuality.

Lateral Line developed the Abarth Dealers’ Advertising Website, which allows dealers to choose and customise their press advertising material online, quickly and efficiently.

Our printwork for Abarth includes magazine advertising and price lists which must adhere to the brand’s insistence on clarity and functionality … but always with style.

What else is under the bonnet? Video skills:

Core Services provided: Video Production for Event Showcase, Online and Mobile Distribution.

Requirements: Abarth – the Fiat Group’s iconic racing marque - commissioned a corporate video, compiled from sourced footage, still images, television spots and original content, to screen at the annual Goodwood Racing Day1.

Strategy/Solution: Provide no-fail fast turnaround. Source footage and images from various online libraries; collaborate with media production companies and direct with Abarth’s Italian headquarters; ingest footage; convert all files to hi-res format; edit files into twenty-minute HD ready video. Export to digital format; email direct to show organiser; use on smart TV.2

Results: Much buzz and increased footfall at Abarth tent, with high volume of mobile downloads. The Abarth Test Drive website was in high demand3.

•The video is also given showroom, online and mobile distribution.

•This conversion made it possible to offer the video as a mobile and web-ready HD download for anyone to take away.

•We witnessed significant increase in web users signing-up and requesting test drives from local Abarth dealers.


Call: 0141 226 3335

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Lateral Line Creative Services
Goosedubbs lane
G1 5HT